Back to the ridge
02/The ridge line/product/2023 — 2024

Creatr AI

A product-development accelerator that takes an idea to a working prototype. Raised $1.2M, launched three products, reached 80k+ users.
80k+
users across the three launches
20+
businesses on the platform
4
launches on Product Hunt
Backed byAccelAll In CapitalAll In Capital

Context

Creatr set out to build the accelerator a product team wishes it had: something that takes an idea and carries it into a real, testable product instead of a deck. I was Director and CTO of Engineering from July 2023 to November 2024.

What I did

Led the technical build of the web platform and the Figma plugins, from architecture through launch — the schema, the cloud, the plugin sandbox, the release cadence, and the people doing all four.

Raised a $1.2M pre-seed round from Accel and All In Capital with the founding team. Being the technical half of that conversation is its own discipline: the architecture has to survive both a load test and a diligence call.

Outcome

Three products launched — the web platform, Phaie and Bloq — reaching more than 80,000 users and 20+ businesses, across four Product Hunt launches in a year.

The Creatr platform
The Creatr platform
The Figma plugin, reading a file's colour palette
The Figma plugin, reading a file's colour palette

Launches

What went out of the door, and when.